Not particularly well informed about the speech making of Obama, we came up with the following things 
tone: inspirational, sentimental, serious, urgent, and commanding.
audience: essentially “the world” – americans as well as the international community. both politicians and laypersons
we predict he will use the following:
-allusions
-anaphoras
-parallelism
-repetition
-ethos.logos.pathos
we believe his aim will be to persuade people that they have made the right decision in electing him as president, encourage and motivate people who are concerned with the many global problems, inspire faith in the USA, propose exactly what it is that he believes needs to be done, and of course, remark on the state of the union.
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